Site Promotion

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4. Site Promotion:

Website promotion can be defined as the continuing process to promote a website to bring more visitors to the website.SEO, Link Popularity, Website marketing through social networking, blogging and RSS feeds are mainly the techniques that are used to increase the traffic to a site.

 SEO (Search Engine Optimization): Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Link Popularity: For website promotion the most important technique is to get inbound links, search engines rely on backlinks to see how popular a web site is, it’s thought that if one web site links to another, the webmaster must have thought the website promotion offered something useful to their visitors. When other people put a link to your site on their site, you get free website promotion. You also get a shot at a better search engine ranking for your page. All of the big three search engines (Google, Yahoo, and MSN) use inbound links as an important part of the formula that determines a page's rank.

Website marketing through social networking: A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Marketing through social networking site is also very important nowadays.

  Blogging: Blogging is a social activity. Writing articles for website promotion is the cheapest form of advertising that is available – it only takes your time. It is also one of the most effective forms of online advertising that exists today. The best blogs are the ones that are about something, yet have a unique twist on that something.

RSS feeds:  A feed is a web document ending in .rss or .xml file extension. It comes as a link to any website content update – be it a blog or an article, or anything that worth sharing with your audience. Web feeds help in better content syndication and keeps your audience up to date with the latest changes/ updates/ appends corresponding to your website.